AS Web Solutions: Custom website from scratch.
A complete technical rebuild from scratch focused on fast loading, smooth animations, prerendered SEO content and a clean codebase without unnecessary plugins.
The business challenge
Attracting B2B clients for custom development required a solution without compromises. Standard WordPress templates were too slow and did not reflect the technical quality a freelance web developer should deliver.
The technical solution
A complete technical rebuild from scratch focused on fast loading, smooth animations, prerendered SEO content and a clean codebase without unnecessary plugins.
Key features
- Custom React frontend without template layers
- Route-specific metadata and prerendering
- Internal links to services and guides
Process
- Positioning around custom web development and local visibility
- Develop a React-based website with a technical SEO foundation
- Continuously improve metadata, internal linking and conversion flows
Constraints and considerations
- The website had to explain custom development clearly without promising unrealistic SEO results.
- The design had to feel technical and professional without looking like a heavy agency website.
- The content had to balance local Copenhagen relevance with the option of remote collaboration across Denmark.
Technical architecture
- Vite, React and TypeScript as a lightweight frontend stack.
- React Helmet metadata, sitemap, schema and internal link structure for the SEO foundation.
- Prerendering to make route-specific metadata and content visible in static HTML.
Maintenance and next steps
The website should continue to grow with service guides, more case details and Search Console data as real search and conversion patterns emerge.
Business value
A faster, more focused foundation for local visibility and B2B lead generation.
The website works as a portfolio, local landing page and lead channel for new project enquiries.